Reese’s peanut butter cups, Sweettarts, Smarties: these were the candies I traded for on Halloween night. But remarkably, none of these holds the official title of “the most popular candy in the world.”
stead, that distinction belongs to M&Ms. I kid you not.
Personally, M&Ms don’t even make my top ten list, but apparently, I have been outvoted by a majority of the 6.8 billion people on the planet (assuming they all voted). According to BusinessWeek, M&Ms lead all the candies in the world.
However, I find something to be desired in the rigorousness of their research. Hall’s – which we know in the U.S. is a cough drop – also made the list for their incredible popularity in Thailand where not even this ad campaign, where people fly out of a young man’s nose, could diminish the drop’s popularity.
So chew on that this Halloween.